Top 10 Identity Guard Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Identity Guard. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Identity Guard

Best for consumers

Est. 1996 • 201-1k employees • Private

Identity Guard is a U.S.-based, privately held identity theft protection and credit monitoring service for consumers and families, offering dark web monitoring, fraud alerts, and insurance-backed recovery support.

Starts at $7.5 / user / month

Competitors

#1

LifeLock

Best for consumers
Est. 2005 • 201-1k employees • Private

LifeLock is a U.S.-based consumer identity theft protection service that monitors for identity threats, alerts customers, and provides restoration support and insurance-backed coverage.

Starts at $4.99 / user / month
#2

Aura

Best for consumers
Est. 2014 • 201-1k employees • Private

Aura is a Boston-based, AI-powered online safety company that provides subscription digital security, identity theft protection, and parental control tools for individuals and families.

Starts at $10 / month

Has a free trial
#3

IdentityForce

Best for consumers
Est. 2005 • 11-50 employees • Private

IdentityForce is a TransUnion-owned identity theft protection service that provides identity, privacy, and credit monitoring with alerts and restoration support for individuals, families, and organizations.

Starts at $19.9 / user / month

Has a free trial
#4

IDShield

Best for consumers
Est. 1972 • 201-1k employees • Private

Identity theft protection and online privacy monitoring service for individuals and families offered by LegalShield.

Starts at $14.95 / user / month
#5

Experian

Best for enterprises
Est. 1996 • 1k+ employees • Public (LSE:EXPN)

Experian is a global information services and consumer credit reporting company that provides data, analytics, and tools to help businesses and individuals manage credit risk, prevent fraud, and improve financial health.

Starts at $0 / user / month
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
#6

IdentityIQ

Best for consumers
Est. 2009 • 201-1k employees • Private

IdentityIQ is a U.S.-based identity theft protection and credit monitoring service that offers multi-bureau credit reports, dark web and SSN monitoring, real-time fraud alerts, and up to $1 million in identity theft insurance for consumers.

Starts at $8.49 / user / month
#7

ID Watchdog

Best for enterprises
Est. 2005 • 51-200 employees • Private

ID Watchdog is an Equifax-owned identity theft protection service that provides monitoring, alerts, and fully managed identity restoration for individuals and families, sold both directly and through employer benefit programs.

Starts at $14.95 / user / month
#8

Zander Insurance

Best for consumers
Est. 1927 • 201-1k employees • Private

Zander Insurance is a Nashville-based, fourth-generation, family- and 49% employee-owned independent insurance agency founded in 1927 that shops multiple carriers to provide term life, disability, identity theft protection, auto, home and business insurance to customers nationwide.

Starts at $6.75 / individual / month
#9

McAfee

Best for mid-market companies
Est. 1987 • 1k+ employees • Private

Cybersecurity company focused on consumer and enterprise security products including endpoint protection, threat intelligence and identity solutions.
#10

AnnualCreditReport.com

Best for consumers
Est. 2004 • 11-50 employees • Private

AnnualCreditReport.com is the only federally authorized website where U.S. consumers can obtain free credit reports from Equifax, Experian, and TransUnion

Starts at $0