Top 10 Hotjar Competitors & Alternatives in 2025
Updated onFind more companies like Hotjar. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Hotjar
Best for SMBsHotjar is a SaaS behavior-analytics and user-feedback platform that provides heatmaps, session recordings, surveys, and feedback tools to help teams understand and improve website user experience.
Starts at $0
Competitors
- #1
FullStory
Best for mid-market companiesDigital experience intelligence platform with session replay and behavioral analytics to diagnose UX issues and improve customer experience.
Starts at $0 / monthly
#2Est. 2010 • 201-1k employeesGlassbox
Best for enterprisesGlassbox is an enterprise-focused digital experience analytics company that captures, replays, and analyzes user sessions to improve customer journeys, reduce friction, and support compliance.
#3PostHog
Best for SMBsOpen-source and cloud-hosted product analytics suite offering event tracking, session replay, feature flags, and self-hosting for full data control.
Starts at $0 / monthly
#4Est. 2016 • 51-200 employees • Public (NASDAQ:CSCO)Smartlook
Best for SMBsBehavioral product analytics platform that provides session recordings, heatmaps, funnels and event-based insights for web and mobile apps.
Starts at $0 / month
Has a free trial
#5Est. 2009 • 11-50 employeesMouseflow
Best for SMBsMouseflow is a behavior-analytics SaaS that records session replays, heatmaps, funnels and form analytics to help teams understand user behavior and improve website UX and conversions.
Starts at $0 / month
#6LogRocket
Best for SMBsDeveloper-focused session replay and product monitoring that records pixel-perfect replays, network activity, and errors for debugging and product analytics.
Starts at $0
- #7Est. 2006 • 11-50 employees
Crazy Egg
Best for SMBsCrazy Egg is a visual website analytics and conversion optimization platform that provides heatmaps, session recordings, A/B testing, surveys, and web analytics.
Starts at $29 / month
Has a free trial
#8Est. 2012 • 11-50 employeesLucky Orange
Best for SMBsLucky Orange is a privately held company that provides website conversion optimization tools — heatmaps, session recordings, surveys, funnels and live chat — to help teams analyze visitor behavior and improve conversions.
Starts at $0 / per month / month
Has a free trial
#9Microsoft Clarity
Best for SMBsFree analytics and session-recording service from Microsoft providing heatmaps and session replays to understand user behavior at scale.
Starts at $0
#10VWO
Best for mid-market companiesExperimentation and conversion optimization suite providing A/B testing, personalization, insights and feature rollout tools for web and mobile.
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