Top 10 American Honda Motor Co., Inc. Competitors & Alternatives in 2026

Updated on 12/20/2025

Find more companies/brands/products like American Honda Motor Co., Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

American Honda Motor Co., Inc.

Best for consumers

Est. 1959 • 1k+ employees • Public (NYSE:HMC)

American Honda Motor Co., Inc. is the North American subsidiary of Honda Motor Co., Ltd., responsible for the distribution, marketing, manufacturing and support of Honda and Acura automobiles, powersports products, power equipment, marine engines and HondaJet aircraft in the United States.

Owned by Honda Motor Co., Ltd. Owns Acura

Competitors

#1

Toyota

Multinational automotive manufacturer that designs, produces and sells cars, trucks, SUVs, hybrids, fuel‑cell and battery‑electric vehicles and related services worldwide.

Owned by Toyota Motor Corporation Owns Toyota USA Newsroom

Starts at $22,175 / per vehicle
#2

Nissan USA

Best for consumers
Est. 1960 • 1k+ employees • Public (TYO:7201)

Nissan USA is the consumer-facing brand and online presence of Nissan North America, Inc., the North American headquarters and sales, marketing, manufacturing and distribution arm of Japanese automaker Nissan Motor Co., Ltd., responsible for Nissan and Infiniti vehicles across the region.

Owned by Nissan Motor Co., Ltd. Owns INFINITI USA
#3

Ford Motor Company

Best for consumers
Est. 1903 • 1k+ employees • Public (NYSE:F)

American automaker selling a broad lineup of vehicles and investing heavily in electric trucks, SUVs and commercial EVs.

Owns Lincoln
#4

General Motors

Best for consumers
Est. 1908 • 1k+ employees • Public (NYSE:GM)

American multinational automaker producing a wide range of vehicles and accelerating EV rollout under brands such as Chevrolet, GMC and Cadillac.

Owns Pontiac, Buick, Cadillac, Chevrolet
#5

Hyundai Motor America

Best for consumers
Est. 1986 • 1k+ employees • Public (KRX:005380)

Hyundai Motor America is the U.S.-based operating subsidiary of Hyundai Motor Company that oversees Hyundai’s automotive operations and sales across the United States, Canada, and Mexico.
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
#6

Kia Corporation

Best for consumers
Est. 1944 • 1k+ employees • Public (KRX:000270)

South Korean multinational automobile manufacturer that designs, manufactures, and sells passenger vehicles, SUVs, and electrified vehicles worldwide under the Kia brand.

Owned by Hyundai Motor Company

Starts at $20,490 / vehicle
#7

Subaru of America, Inc.

Best for consumers
Est. 1968 • 1k+ employees • Public (TYO:7270)

Subaru of America, Inc. is the U.S. sales, marketing, and distribution subsidiary of Japan’s Subaru Corporation, selling Subaru cars, SUVs, and EVs through a nationwide retailer network.

Owned by Subaru Corporation

Starts at $23,495 / vehicle
#8

Mazda USA

Best for consumers
Est. 1970 • 201-1k employees • Public (TYO:7261)

Mazda USA is the official U.S. consumer website of Mazda North American Operations, the North American arm of Mazda Motor Corporation—a Japanese automaker listed on the Tokyo Stock Exchange (ticker 7261)—that markets, sells and supports Mazda vehicles across North America, with new Mazda vehicles in the U.S. currently starting around $24,150 MSRP.

Starts at $24,150 / vehicle
#9

Volkswagen

Best for consumers
Est. 1937 • 1k+ employees • Public (XETRA:VOW3)

Volkswagen is a German automobile brand and manufacturer of passenger cars and SUVs, serving as the flagship marque of the publicly traded Volkswagen Group.

Starts at $23,995 / vehicle
#10

Tesla, Inc.

Best for consumers
Est. 2003 • 1k+ employees • Public (NASDAQ:TSLA)

Tesla, Inc. is an American public company that designs and manufactures electric vehicles and clean energy products such as battery storage and solar systems.

Starts at $36,990