Top 8 AG1 Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like AG1. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

AG1

Best for consumers

Est. 2010 • 201-1k employees • Private

AG1 is a private global wellness and nutrition company, founded in 2010 and formerly known as Athletic Greens, that sells its AG1 daily foundational nutrition drink and related supplements direct to consumers online, with products starting at around $29 in the U.S. for its Vitamin D3+K2 supplement.

Starts at $29 / bottle

Competitors

#1

Live it Up

Best for consumers
Est. 2020 • 11-50 employees • Private

Live it Up is a direct-to-consumer wellness brand, founded in 2020 as Ensō Superfoods and now rebranded, that sells natural, vegan superfood powders like Super Greens, beet root, electrolyte and golden milk blends to help consumers get convenient daily nutrition.

Starts at $29.95 / bag
#2

Huel

Best for consumers
Est. 2015 • 201-1k employees • Private

Huel is a UK-based nutrition company that sells plant-based, nutritionally complete meal-replacement powders, drinks, and snacks direct to consumers worldwide.

Starts at $0.5 / other
#3

Bloom Nutrition

Best for consumers
Est. 2019 • 51-200 employees • Private

Bloom Nutrition is a privately held women's health and wellness supplement brand offering greens powders, gummies, proteins, and other functional nutrition products designed to support gut health, energy, and hormone balance.

Starts at $9.99
#4

Amazing Grass

Best for consumers
Est. 2002 • 11-50 employees • Private

Amazing Grass is a U.S.-based nutrition brand founded in 2002 that produces organic greens powders, antioxidant-rich superfood blends, plant-based proteins, and effervescent supplements for everyday wellness, with products on its direct-to-consumer site starting around $9.99.

Starts at $9.99 / unit
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

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#5

Transparent Labs

Best for consumers
Est. 2015 • 11-50 employees • Private

Transparent Labs is a US-based sports nutrition brand that sells all-natural, transparently labeled supplements like protein powders, pre-workouts, and wellness formulas direct-to-consumer online.

Starts at $19.99 / item
#6

Primal Harvest

Best for consumers
Est. 2018 • 2-10 employees • Private

Primal Harvest is a U.S.-based holistic wellness brand that offers natural, science-backed dietary supplements for gut health, immunity, sleep, energy, and overall daily wellness.

Starts at $19.96 / month
#7

Vibrant Health

Best for consumers
Est. 1992 • 51-200 employees • Private

Vibrant Health is a U.S.-based nutritional supplements brand that produces plant-based superfood powders and other science-backed dietary supplements sold direct-to-consumer and through retailers.

Starts at $10
#8

Organifi

Best for consumers
Est. 2014 • 51-200 employees • Private

Organifi is a private, San Diego–based wellness company that offers plant-based superfood blends, powders, gummies, and capsules for everyday health and performance.

Starts at $24.95 / unit