Top 10 Clay Competitors & Alternatives in 2026

Updated on 11/29/2025

Find more companies/brands/products like Clay. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Clay

Best for SMBs

Est. 2017 • 51-200 employees • Private

Clay is a go-to-market data and automation platform that lets teams enrich leads from 100+ data providers and use AI to automate personalized outreach and workflows.

Starts at $0 / month

Has a free trial

Competitors

#1

Apollo

Best for SMBs
Est. 2015 • 201-1k employees • Private

Sales intelligence and engagement platform combining a large B2B contact database with outreach and engagement tools.

Starts at $49 / per user / month

Has a free trial
#2

ZoomInfo

Best for enterprises

A sales and marketing intelligence platform that provides company and contact data, prospecting tools, and go-to-market insights for revenue teams.
#3

Clearbit

Best for SMBs
Est. 2015 • 51-200 employees • Public (NYSE:HUBS)

B2B data enrichment and intent platform supplying company and contact intelligence to go-to-market teams (now part of HubSpot).
#4

Cognism

Best for mid-market companies
Est. 2015 • 201-1k employees • Private

International B2B sales intelligence provider focused on compliant contact data, intent signals, and global coverage for GTM teams.

Starts at $0 / month
#5

Lusha

Best for SMBs
Est. 2016 • 201-1k employees • Private

Crowdsourced B2B contact data and prospecting tools that provide verified email and phone information for sales teams.

Starts at $49 / per user / month

Has a free trial
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

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#6

Seamless AI

Best for SMBs
Est. 2015 • 201-1k employees • Private

Real-time B2B contact search and sales intelligence engine that finds and verifies emails, phone numbers, and buyer signals.

Starts at $0 / month

Has a free trial
#7

LeadIQ

Best for mid-market companies
Est. 2015 • 51-200 employees • Private

Account-based prospecting platform that captures contacts, enriches records, and automates CRM enrichment and outbound workflows.

Starts at $0 / month

Has a free trial
#8

RocketReach

Best for SMBs
Est. 2015 • 51-200 employees • Private

Sales and lead intelligence platform that provides verified emails, phone numbers, and company data to help sales, recruiting, and marketing teams connect with prospects.

Starts at $48 / user / month

Has a free trial
#9

UpLead

Best for SMBs
Est. 2017 • 51-200 employees • Private

Real-time verified B2B database and prospecting tool emphasizing high-quality contact verification and technographic filters.

Starts at $99 / per month / month

Has a free trial
#10

Hunter

Best for SMBs
Est. 2015 • 11-50 employees • Private

Email-finder and outreach platform that discovers and verifies professional email addresses and supports campaign automation.

Starts at $0 / month

Has a free trial

Market overlap

Asymmetric competition means that Clay is a competitor of these companies, but they are not necessarily competitors of Clay.

Sixtyfour

Best for enterprises
Est. 2025 • 2-10 employees • Private

Sixtyfour is a San Francisco–based AI platform that provides custom research agents and enrichment APIs to help sales, recruiting, and strategy teams discover, map, and act on people and company data.
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report

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