Top 8 Brooklinen Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Brooklinen. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Brooklinen

Best for consumers

Est. 2014 • 201-1k employees • Private

DTC bedding and home essentials brand selling sheets, towels and sleep goods — a direct competitor on the bed-linen side of Sockopia's offering.

Starts at $119 / per sheet set / other

Competitors

#1

Parachute

Best for consumers
Est. 2014 • 201-1k employees • Private

Premium DTC home-linen brand offering sheets, duvet covers and bath essentials focused on quality materials and recurring customers.

Starts at $129 / per sheet set / other
#2

Boll & Branch

Best for consumers
Est. 2013 • 51-200 employees • Private

Boll & Branch is a privately held U.S.-based direct-to-consumer brand that sells luxury organic bedding, bath, and home textiles crafted with ethically sourced materials.

Starts at $22 / pair of washcloths
#3

Cozy Earth

Best for consumers
Est. 2010 • 51-200 employees • Private

Cozy Earth is a Utah-based direct-to-consumer brand that sells luxury bamboo-based bedding, bath linens, and loungewear designed for exceptional softness and temperature regulation.

Starts at $20.8 / item
#4

Snowe

Best for consumers
Est. 2015 • 11-50 employees • Private

Direct-to-consumer home brand offering thoughtfully designed luxury-quality bedding, bath linens, tableware, and home decor at attainable prices.

Starts at $9 / item
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

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#5

Coyuchi

Best for consumers
Est. 1991 • 11-50 employees • Private

Coyuchi is a U.S.-based home textile brand founded in 1991 that specializes in sustainable, certified-organic bedding, bath linens, mattresses, and loungewear for consumers seeking eco-friendly luxury.

Starts at $8
#6

Buffy

Best for consumers
Est. 2017 • 11-50 employees • Private

Buffy is a New York-based direct-to-consumer bedding brand that sells sustainable eucalyptus- and recycled-material comforters, sheets, pillows, and other sleep products focused on cooling and eco-friendly sleep.

Starts at $44.25

Has a free trial
#7

Sijo

Best for consumers
Est. 2017 • 11-50 employees • Private

Sijo is a New York–based direct-to-consumer brand that sells sustainable performance bedding, sleep accessories, and loungewear made from eucalyptus lyocell, French linen, organic cotton, and other eco-conscious materials.

Starts at $0.98
#8

Riley Home

Best for consumers
Est. 2018 • 11-50 employees • Private

Founded in 2018 and based in New York, Riley Home is a direct-to-consumer brand offering luxury bedding, bath linens, and soft home essentials made in Portuguese textile mills and sold online at accessible prices, with entry-level items like sale towels starting around $12 and a small team of a few dozen employees.

Starts at $12

Market overlap

Asymmetric competition means that Brooklinen is a competitor of these companies, but they are not necessarily competitors of Brooklinen.

Sockopia

Best for consumers
Est. 2023 • 11-50 employees • Private

A DTC subscription brand that delivers fresh socks and bed linens on autopilot for hassle-free, eco-conscious replenishment.

Starts at $50.97 / per shipment / month
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report

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