Top 8 Baidu, Inc. Competitors & Alternatives in 2025
Updated onFind more companies/brands/products like Baidu, Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Baidu, Inc. is a Chinese multinational technology company that operates China's leading search engine and provides a broad portfolio of services including AI products and models, cloud computing, autonomous-driving (Apollo), mapping, and online media.
Competitors
#1Est. 2012 • 1k+ employees • Public (SSE:601360)360 Search
Best for consumersA Chinese web search engine (so.com) operated by Qihoo 360 (360 Security Technology) that provides web, image, video and news search with security-focused features.
Starts at $0
#2Est. 2004 • 1k+ employees • Public (HKEX:0700)Sogou
Best for consumersSogou is a Chinese internet company best known for its search engine and Sogou Pinyin input method, and is a subsidiary of Tencent.
#3Est. 2013 • 51-200 employees • Public (HK:9988)Shenma
Best for consumersA Chinese mobile-first search engine (神马搜索) operated by Guangzhou Shenma Mobile Information Technology Co., Ltd., launched as a joint venture between UCWeb and Alibaba.
Starts at $0
#4Est. 2009 • 1k+ employees • Public (NASDAQ:MSFT)Bing
Best for consumersBing is a web search engine and AI-powered search service owned and operated by Microsoft.
Starts at $0
#5Est. 1998 • 1k+ employees • Public (NASDAQ:GOOGL)Google
Best for enterprisesGlobal technology company building AI models and products (including Gemini/Bard and Google Cloud AI) for consumers and enterprises.
Est. 2025 • 1 employeeChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal tracks your competitors' websites, social mentions, ads, and SEO, and sends you email alerts only when it matters.
Starts at $39 / month
Has a free trial
#6Est. 2009 • 1k+ employees • Public (SEHK:9988)Alibaba Cloud
Best for enterprisesAlibaba Cloud is Alibaba Group’s cloud computing and artificial intelligence subsidiary that provides IaaS, PaaS, and AI model services to enterprises worldwide.
Starts at $0
Has a free trial
#7Tencent
Tencent is a Chinese multinational technology conglomerate providing social and communication services, digital content and media, online games, fintech (payments) and cloud/enterprise technology solutions.
#8Est. 2012 • 1k+ employeesByteDance
Best for consumersByteDance is a global internet technology company that builds consumer content platforms and apps such as TikTok, Douyin, Toutiao and CapCut.
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