Top 8 ASUS Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like ASUS. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
ASUS
ASUS is a Taiwanese multinational computer hardware and electronics company that designs, manufactures, and sells PCs, components, networking equipment, and other consumer technology products.
Competitors
#1Est. 2023 • 1k+ employees • Public (HKG:0992)Lenovo Legion Go
Best for power usersLenovo's Legion‑branded handheld gaming PC offering high‑end AMD‑powered portable gaming in the Legion ecosystem.
Owned by Legend Holdings Corporation Owns MotorolaStarts at $699.99
#2Est. 1984 • 1k+ employees • Public (NYSE:DELL)Dell
Best for enterprisesDell is an American multinational computer technology company that designs, manufactures, and sells personal computers, servers, storage, networking equipment, software, and services to consumers and enterprise customers.
#3Est. 1939 • 1k+ employees • Public (NYSE:HPQ)HP Inc.
Best for consumersHP Inc. designs, manufactures, and sells personal computers, printers, and related supplies and services worldwide.
Starts at $7.99 / month
Has a free trial
#4
Est. 1976 • 1k+ employees • Public (TWSE:2353)Acer Inc.
Best for consumersAcer Inc. is a Taiwanese multinational computer hardware and electronics company that designs, markets, and sells PCs, displays, and related technology products worldwide.
Est. 2025 • 1 employee • PrivateChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.
Starts at $39 / month
Has a free trial
#5Est. 1986 • 1k+ employees • Public (TWSE:2377)MSI
Best for consumersMSI is a Taiwanese multinational computer hardware company that designs and manufactures gaming laptops, desktops, PC components, monitors, and AIoT solutions for consumers and businesses worldwide.
#6Est. 1986 • 1k+ employees • Public (TWSE:2376)GIGABYTE Technology
Best for consumersGIGABYTE Technology is a Taiwanese computer hardware manufacturer and global brand known for PC components, gaming gear, and enterprise server and data center solutions.
#7Est. 1976 • 1k+ employees • Public (NASDAQ:AAPL)Apple Inc.
Best for consumersApple Inc. is an American multinational technology company that designs, manufactures, and sells consumer electronics, software, and digital services worldwide.
Owns Beats by Dre
#8Est. 1998 • 1k+ employees • Public (HKG:1337)Razer
Best for power usersGaming hardware and peripherals company that also produces handheld/tablet gaming devices (Razer Edge) and services targeted at gamers.
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