For Founder-Builders

Add Competitor Discovery to Your Product

Pass any domain and get verified competitors ranked by relevance. Same engine that powers ChampSignal.

Pay-as-you-go

$0.10 per competitor

Ranked competitors

Response

[
  {
    "hostname": "sketch.com",
    "name": "Sketch",
    "competitorType": "DIRECT",
    "confidence": "HIGH",
    "reason": "Mac-native vector UI design tool for product teams",
    "shortDescription": "Mac UI design tool",
    "description": "Sketch is a Mac-native design tool for UI/UX teams with prototyping and developer handoff.",
    "sourceUrls": ["https://sketch.com"]
  },
  {
    "hostname": "penpot.app",
    "name": "Penpot",
    "competitorType": "DIRECT",
    "confidence": "HIGH",
    "reason": "Open-source browser-based design and prototyping platform",
    "shortDescription": "Open-source design tool",
    "description": "Penpot is a free, open-source UI design tool with real-time collaboration and code-friendly exports.",
    "sourceUrls": ["https://penpot.app"]
  },
  {
    "hostname": "miro.com",
    "name": "Miro",
    "competitorType": "INDIRECT",
    "confidence": "MEDIUM",
    "reason": "Visual collaboration workspace used for brainstorming and product discovery",
    "shortDescription": "Visual collaboration platform",
    "description": "Miro is a collaborative whiteboard platform used for brainstorming, diagramming, and workshops.",
    "sourceUrls": ["https://miro.com"]
  }
  // ... more competitors
]

Why

Finding Competitors Is Harder Than It Looks

If you are a founder-builder, you can ship competitor discovery without months of data work.

The problem

Building your own competitor finder is hard

Generic search APIs miss the mark

Your onboarding asks users to manually add competitors

The solution

Ship competitor discovery without months of setup

Refined through countless iterations

Better onboarding for your users

Who It's For

Technical Founders

Need competitor discovery in the product without building the full data pipeline

Founder-Builders

Want onboarding to show useful market context as soon as a user signs up

Benefits

Ship Competitor Discovery Without Building It

Built for founders shipping onboarding and market-intel features.

Better Onboarding

Help Users Find Competitors Automatically

Pass a hostname when a new user signs up. We return their competitors so you can pre-populate their workspace. Less manual work for them, faster value for you.

Pre-fill competitor lists at signup

Reduce time-to-value for new users

Higher activation from day one

Built for B2B SaaS onboarding flows

Hard to Build

Skip months of data wrangling

Building a good competitor finder is hard. You need the right data sources, logic to filter noise, and constant tuning. We did that work so you do not have to.

No data sourcing on your end

Direct and indirect competitors classified

Same engine that powers ChampSignal

Response

[
  { "hostname": "sketch.com", "name": "Sketch", "description": "Mac-native vector design tool", "primaryMarket": "Prosumer", "foundedYear": 2010, "employeeSize": "201-1k", "ownership": "Private" },
  { "hostname": "penpot.app", "name": "Penpot", "description": "Open-source design tool", "primaryMarket": "Prosumer", "foundedYear": 2021, "employeeSize": "11-50", "ownership": "Private" },
  { "hostname": "miro.com", "name": "Miro", "description": "Visual collaboration platform", "primaryMarket": "Enterprise", "foundedYear": 2011, "employeeSize": "1k+", "ownership": "Private" }
  // ... more competitors
]

Enrichment

Add business details when you need them

Get enriched company data for each competitor: pricing, target market, employee size, founded year, and ownership status.

Starting price with billing details

Target market (Consumer to Enterprise)

Employee count and founded year

Public/private status with stock ticker

Pricing

Pay-As-You-Go for Founder-Builders

Add competitor discovery to your product without another data project.

Competitor Finder API

Find top competitors for any company and make onboarding more useful.

PAY-AS-YOU-GO

$0.10 per competitor found

Pay only for what you use.

One endpoint, two steps

Find Competitors

POST

Pass a hostname, get competitors ranked by relevance

Poll Results

GET

Check job status and retrieve results when ready

Fast & Reliable

JSON responses. Cached hosts return fast, new hosts analyzed in up to 15 minutes.

FAQs

Frequently Asked Questions

Got doubts? We've got answers. Here are some of the most common questions and answers.

Still have questions? Our team is here to help!

How accurate are the results?

This is the same engine that powers ChampSignal. We return direct, indirect, and alternative competitors ranked by relevance, each with a confidence level and source URLs.

How fast are the responses?

Results are returned asynchronously. You submit a request and get a job ID, then poll until results are ready. For companies in our database, results come back in seconds. For new companies, it can take up to 15 minutes.

What data do I get for each competitor?

Each competitor includes: hostname, name, type (direct/indirect/alternative), confidence level (high/medium/low), a reason explaining the competitive relationship, a short description, a full description, and source URLs that verify the relationship.

How do I get started?

Contact us to get API access. We'll set you up with an API key and help you plug it into onboarding or market-intel flows. Pay only for what you use.

Is there a minimum commitment?

No. It is pay-as-you-go. You are charged $0.10 per competitor found. No monthly fees, no minimums. Good for founders who want to start small.

API Reference

Complete API Documentation

Everything you need to integrate the Competitor Finder API.

Authentication

All requests require a Bearer token in the Authorization header.

Authorization: Bearer YOUR_API_KEY

POST /api/competitors

Find Competitors

Submit a hostname to discover its competitors. Returns a job ID for polling.

Request headers

Header	Value
Authorization	Bearer YOUR_API_KEY
Content-Type	application/json

Request body

Field	Type	Required	Default	Description
hostname	string	Yes	-	The hostname to find competitors for (e.g. "figma.com")
exclude	string[]	No	[]	Hostnames to exclude from results
quality	"low" \| "medium" \| "high"	No	"medium"	Lower quality is faster. Higher quality is slower and more accurate. Jobs can take seconds to 15 minutes.

Response (200)

Response

{
  "jobId": "abc123"
}

Hostnames are validated via DNS resolution. Invalid or dead domains return 400.

GET /api/competitors/{jobId}

Get Results

Poll for job status and retrieve competitor data when ready.

Request headers

Header	Value
Authorization	Bearer YOUR_API_KEY

Response when pending (202)

Response

{ "status": "PENDING" }

Response

{ "status": "RUNNING" }

Response when complete (200)

Response

[
  {
    "hostname": "sketch.com",
    "name": "Sketch",
    "competitorType": "DIRECT",
    "confidence": "HIGH",
    "reason": "Mac-native vector UI design tool for product teams",
    "shortDescription": "Mac UI design tool",
    "description": "Sketch is a Mac-native design tool for UI/UX teams...",
    "sourceUrls": ["https://sketch.com"]
  }
]

Response when failed (500)

Response

{ "status": "FAILED" }

Response

{ "message": "Run completed without output" }

Response Fields

Each competitor object contains these fields.

Field	Type	Description
hostname	string	Canonical hostname (lowercase, no www)
name	string	Brand/company name with proper capitalization
competitorType	"DIRECT" \| "INDIRECT" \| "ALTERNATIVE"	DIRECT = same category & ICP. INDIRECT = different category, same job-to-be-done. ALTERNATIVE = substitute approach.
confidence	"HIGH" \| "MEDIUM" \| "LOW"	HIGH = multiple authoritative sources. MEDIUM = at least one credible source. LOW = inferred.
reason	string	One sentence explaining the competitive relationship
shortDescription	string	~5 word description of the competitor
description	string	2-3 sentence description
sourceUrls	string[]	URLs of pages that verify this competitor relationship

Error Codes

Code	Meaning	Body
400	Invalid request (bad hostname, bad exclude array, DNS failure)	{ "message": "..." }
401	Missing or invalid API key	{ "message": "API key required" } or { "message": "Invalid API key" }
402	Insufficient API credits	{ "message": "Insufficient API credits" }
404	Job ID not found	--
408	Job timed out	{ "message": "Job timed out. Please try again." }
500	Job failed or completed without output	{ "status": "FAILED" } or { "message": "Run completed without output" }