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WooRank vs Ahrefs

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Compare WooRank and Ahrefs side-by-side. See how they stack up on features, pricing, and target market.

Image associated with WooRank

WooRank

Best for SMBs
Est. 2011   •  11-50 employees   •  Public (NASDAQ:BLIN)

WooRank is a cloud-based SEO and digital marketing platform that provides website audits, keyword tracking, competitive analysis, and reporting tools for agencies and businesses.

Starts at $59.99 / month

Has a free trial

vs

Image associated with Ahrefs

Ahrefs

Best for mid-market companies
Est. 2010   •  51-200 employees   •  Private

Comprehensive SEO platform known for its large backlink index, site explorer, rank tracker and related tools.

Starts at $29 / month

Which should you choose?

WooRank logo/icon

WooRank

You want a simpler, audit-focused SEO tool for small businesses or agencies that prioritizes easy-to-read website reviews, keyword tracking, and white‑label client reporting at a lower overall cost and with a gentler learning curve than Ahrefs.

Ahrefs logo/icon

Ahrefs

You need enterprise‑grade or professional SEO and marketing capabilities with the deepest backlink and keyword data, rich competitive and AI-powered tools, and are willing to pay more and invest time mastering a powerful, all‑in‑one platform.

Typical cost comparison

Scenario: Single‑site owner choosing the lowest paid plan on each platform, billed monthly in USD.

WooRank logo/icon

WooRank

$59.99 per month

Ahrefs logo/icon

Ahrefs

$29 per month

Ahrefs saves you $30.99 per month in this scenario.

Key differences

Category
WooRank
Ahrefs
Why?
Client Reporting & Lead GenerationWooRank places strong emphasis on white‑label PDF reports, instant browser‑based site reviews, lead‑gen tools, and simple SEO scores, which can make recurring client reporting and sales pitches faster than in Ahrefs, whose reporting is powerful but more general‑purpose and data‑dense.
Ease of Use & OnboardingWooRank centers on instant website reviews with a single score, traffic‑light indicators, and step‑by‑step recommendations, which non‑technical users and small teams typically find quicker to grasp than Ahrefs’ denser, data‑heavy interface.
Feature Depth & SEO DataAhrefs provides a far larger backlink index and keyword database plus a broader toolset (Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, Site Audit, Brand Radar, AI features), making it stronger for deep research and complex SEO campaigns than WooRank’s more focused mix of audits, keyword tracking, and reporting.
Pricing (for comparable SEO toolkit)For ongoing site audits, keyword tracking, and client reporting, WooRank’s Pro/Premium tiers are generally in the roughly $60–$180/month range with a free trial, while Ahrefs’ commonly used Lite/Standard plans for full backlink and keyword data start closer to $99–$199/month and scale sharply into Enterprise, so WooRank is usually cheaper for teams that don’t need Ahrefs‑level depth—though Ahrefs now offers a limited Starter plan (~$29/month) and free Webmaster Tools.
Scalability & EcosystemBacked by massive crawling infrastructure, huge link and keyword indices, an evolving API/Connect ecosystem, and enterprise features like SSO and advanced usage limits, Ahrefs scales more naturally for global brands and complex stacks than WooRank’s more niche enterprise offering focused on multi‑site SEO index and benchmarking.

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