Meta tracking pixel Walmart vs Target | ChampSignal
Search more comparisons

Walmart vs Target

Updated on

Compare Walmart and Target side-by-side. See how they stack up on features, pricing, and target market.

Image associated with Walmart

Walmart

Best for consumers
Est. 1962   •  1k+ employees   •  Public (NYSE:WMT)

Walmart is a multinational retail corporation operating a large chain of discount department stores, supercenters and grocery stores with major online and omnichannel retail operations.

vs

Image associated with Target

Target

Best for consumers
Est. 1902   •  1k+ employees   •  Public (NYSE:TGT)

Target Corporation is a U.S. retail chain operating large-format stores and a growing e-commerce/multichannel business that combines physical stores with online fulfillment.

Which should you choose?

Walmart logo/icon

Walmart

You prioritize the lowest everyday shelf prices on groceries and essentials, want the densest U.S. store network with large one-stop supercenters, and like the option of adding Walmart+ for free delivery, fuel savings and other perks.

Target logo/icon

Target

You value a more curated, style-forward assortment with strong owned brands, plan to stack free Target Circle offers and 5% Target Circle Card discounts to keep prices competitive, and prefer highly rated Drive Up and Shipt-powered same-day delivery via Target Circle 360.

Key differences

Category
Walmart
Target
Why?
Omnichannel pickup, delivery & shippingBoth retailers provide strong options—Walmart has widespread grocery pickup, delivery and integrated same-day pharmacy delivery, while Target’s Drive Up, Order Pickup and Shipt-powered same-day delivery under Circle 360 are similarly comprehensive—so the better fit depends on which specific services and app experience you prefer.
Loyalty & membershipsTarget’s free Target Circle program, 5% everyday savings with Target Circle Card and optional Circle 360 paid tier make its loyalty stack very accessible, whereas Walmart’s paid Walmart+ membership offers strong benefits like free delivery, shipping, fuel and streaming but tends to pay off most for heavier users.
Pricing & everyday valueWalmart’s Everyday Low Price model usually makes identical baskets of groceries and essentials a bit cheaper than at Target unless you aggressively stack Target Circle promotions and Circle Card discounts.
Store footprint & one-stop convenienceWith over 10,500 stores worldwide and 90% of the U.S. population within 10 miles of a Walmart, it typically offers more physical locations and larger one-stop supercenters than Target’s roughly 2,000 U.S. stores.
Style, assortment & owned brandsTarget emphasizes design-led, trend-forward assortments and has more than 40 owned brands across apparel, home and food, so it is generally perceived as more stylish and curated than Walmart.

Stay Ahead

Don't just find competitors. Track them.

Auto-discover new competitors as they emerge. Get alerts when they change pricing, features, ads, or messaging.

Competitor Monitoring

For founders who'd rather build than manually track competitors.

Starts at

$29 /month

Start with a 14-day free trial. No credit card required.

Stop checking competitor websites manually. Get alerts when something important happens.

Auto Competitor Discovery

New competitors detected automatically as they emerge. Never get blindsided.

Website Tracking

Pricing, features, messaging, and page changes monitored daily

News & Social Monitoring

News mentions, Reddit posts, and competitor announcements

SEO & Ads Intelligence

Keyword rankings, backlinks, and Google Ads creatives

AI Signal Detection

Filters out noise, surfaces only what matters

Email & Slack Alerts

Daily digests delivered where your team already works