Under Armour vs Lululemon Athletica Inc.
Updated onCompare Under Armour and Lululemon Athletica Inc. side-by-side. See how they stack up on features, pricing, and target market.
Under Armour
Under Armour is a publicly traded American sportswear company that designs and sells performance apparel, footwear, and accessories worldwide.
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Lululemon Athletica Inc.
Canadian multinational athletic apparel retailer that designs and sells technical apparel, footwear, and accessories for yoga, running, training, and everyday wear.
Which should you choose?
Under Armour
you want more affordable, performance-focused gear (including footwear) that covers a wide range of traditional and team sports as well as training and running, and you care less about premium lifestyle positioning.
Lululemon Athletica Inc.
you prefer higher-end technical apparel with a strong emphasis on yoga, running, training, and everyday athleisure, plus a brand experience centered on mindfulness, wellness, and inclusive community.
Key differences
| Category | Under Armour | Lululemon Athletica Inc. | Why? |
|---|---|---|---|
| Brand Positioning & Lifestyle | Lululemon positions itself as a mindful movement and lifestyle brand with a stated purpose to "elevate the world" and an Impact Agenda (Be Human, Be Well, Be Planet), whereas Under Armour’s messaging is more purely performance-driven around innovating gear that makes athletes better. | ||
| Equity, Inclusion & Social Impact | Both brands invest in community and sport, but Lululemon articulates a detailed Inclusion, Diversity, Equity, and Action (IDEA) mission and broader social-impact framework, while Under Armour tends to spotlight specific initiatives such as women’s basketball partnerships, youth circuits, and court refurbishments rather than a single overarching DEI framework. | ||
| Pricing | Under Armour generally prices core performance items lower than Lululemon—for example, men’s running shorts often list around $38–$50 at Under Armour versus roughly $68–$98 for comparable styles at Lululemon—making Under Armour more value-oriented for similar use cases. | ||
| Product Focus & Sport Range | Under Armour offers a broad portfolio of performance apparel, footwear, and equipment across many team and individual sports and also operates a Connected Fitness app ecosystem, while Lululemon primarily focuses on technical apparel and accessories for yoga, running, training, and related pursuits. | ||
| Retail & Community Experience | Lululemon emphasizes an in-store experience built around Educators, a large global store network, and community-building through events and ambassador programs, while Under Armour leans more on a mix of direct-to-consumer, wholesale/partner distribution, and loyalty initiatives like its UA Rewards program alongside select community efforts. |
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