Starbucks Corporation vs Dunkin'
Updated onCompare Starbucks Corporation and Dunkin' side-by-side. See how they stack up on features, pricing, and target market.
Starbucks Corporation
Global coffeehouse chain selling espresso drinks, food, packaged coffee and retail merchandise through company-owned and franchised stores worldwide.
vs
Dunkin'
U.S.-founded quick-service chain offering coffee, baked goods and breakfast sandwiches with a large franchised footprint and a value-oriented positioning.
Which should you choose?
Starbucks Corporation
Choose Starbucks if you want a premium, highly customizable espresso experience with a deeply integrated Rewards ecosystem and the broadest global footprint among U.S. coffee chains.
Dunkin'
Choose Dunkin’ if you prioritize quick drive‑thru convenience and frequent value meal deals on coffee‑and‑breakfast combos via Dunkin’ Rewards.
Key differences
| Category | Starbucks Corporation | Dunkin' | Why? |
|---|---|---|---|
| Store Formats & Convenience | Starbucks is expanding purpose‑defined formats such as pickup, drive‑thru‑only and double‑sided drive‑thru stores, while Dunkin’s standard freestanding design is built around single or double drive‑thru—both chains optimize heavily for speed and convenience. | ||
| Digital & Loyalty | Both offer mobile order‑ahead and loyalty programs, but Starbucks layers in extensive partner integrations and redemption options (e.g., Bank of America co‑rewards, PayPal, and grocery café redemptions at Target and Kroger), while Dunkin’ Rewards emphasizes straightforward earn rates (10 points per $1) and order‑ahead. | ||
| Global Footprint | As of September 28, 2025, Starbucks reported 40,990 stores globally and notes operations in 88 markets, whereas Dunkin’ cites 14,000+ restaurants in nearly 40 markets—giving Starbucks a markedly larger international presence. | ||
| Pricing | Dunkin’ regularly markets national $5–$6 breakfast‑and‑coffee meal deals, signaling a value‑forward approach, while Starbucks focuses more on premium brand elevation and seasonal beverage innovation than on bundled value pricing. | ||
| Sustainability & Reusables | Starbucks has scaled its Greener Stores framework globally and became the first national coffee retailer in the U.S. to accept reusable cups for drive‑thru and mobile orders across company‑operated stores, signaling leadership on store‑level sustainability practices. |
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