Samsung Electronics vs Apple Inc.
Updated onCompare Samsung Electronics and Apple Inc. side-by-side. See how they stack up on features, pricing, and target market.
Samsung Electronics
South Korean multinational electronics company that designs and manufactures consumer electronics, semiconductors, and home appliances.
vs
Apple Inc.
Apple Inc. is an American multinational technology company that designs, manufactures, and sells consumer electronics, software, and digital services worldwide.
Which should you choose?
Samsung Electronics
Choose Samsung Electronics if you want a very broad range of consumer hardware (phones, TVs, appliances, and semiconductors) plus the ability to mix Samsung products with many third‑party devices via SmartThings, and you also care about having lower‑priced options than Apple.
Apple Inc.
Choose Apple Inc. if you prioritize a tightly integrated hardware–software ecosystem with premium devices, deep services integration, and strong privacy protections, and are comfortable paying higher upfront prices.
Typical cost comparison
Scenario: One unlocked base‑model flagship smartphone bought directly from the manufacturer in the US in December 2025, comparing Samsung Galaxy S25 128GB (around $699.99) with Apple iPhone 17 256GB (from $799).
Samsung Electronics
$233.33 per year
Apple Inc.
$266.33 per year
Samsung Electronics saves you $33 per year in this scenario.
Key differences
| Category | Samsung Electronics | Apple Inc. | Why? |
|---|---|---|---|
| Ease of Use & Ecosystem Cohesion | Apple tightly integrates hardware and software across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS, coordinating design (for example, the new Liquid Glass interface) and Apple Intelligence features so that setup, updates, and continuity feel more uniform than Samsung’s broader Android‑ and SmartThings‑based device ecosystem. | ||
| Hardware Portfolio & Business Scope | Samsung’s portfolio ranges from TVs, monitors, digital appliances, and health equipment to advanced semiconductor solutions (memory, System LSI, foundry), whereas Apple mainly concentrates on personal devices like iPhone, Mac, iPad, Apple Watch and related services, so Samsung has a broader hardware and B2B footprint. | ||
| Pricing | Samsung’s phones span discounted mid‑range and certified re‑newed models around $500–$600 and a slightly cheaper base flagship Galaxy S25 (~$699.99) than Apple’s iPhone 17 (~$799), while Apple has moved its new iPhone floor to $599+ with no sub‑$500 new iPhones, so Samsung generally offers lower entry pricing. | ||
| Smart Home & Cross‑Brand Interoperability | Samsung’s SmartThings platform is built as an open hub that lets Galaxy devices, TVs, and appliances control a wide range of Matter‑compatible and HCA‑member third‑party products from many brands in a single app, whereas Apple’s Home app and HomeKit/Matter support emphasize secure, privacy‑focused control of a large but more curated accessory set inside the Apple ecosystem, so Samsung typically offers broader cross‑brand interoperability. | ||
| Software, Services & AI Features | Apple bundles deeply integrated services like Apple TV+, Music, Fitness+, News+, and iCloud with its hardware and is rolling out Apple Intelligence AI features across its platforms, giving customers a cohesive first‑party subscription and AI experience that is generally more unified than what Samsung offers. |
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