Salesforce, Inc. vs SAP SE
Updated onCompare Salesforce, Inc. and SAP SE side-by-side. See how they stack up on features, pricing, and target market.
Salesforce, Inc.
An American cloud-based software company providing customer relationship management (CRM) applications and enterprise cloud services.
vs
SAP SE
SAP SE is a German multinational enterprise-software company that builds ERP, cloud, data, and business application solutions for organizations worldwide.
Which should you choose?
Salesforce, Inc.
You want an end-to-end cloud ERP backbone (finance, supply chain, manufacturing) with strong industry localizations and tight back‑office process integration.
SAP SE
You need a best‑in‑class AI‑powered CRM suite for sales, service, and marketing that you can deploy quickly with transparent per‑user pricing and a vast app marketplace.
Key differences
| Category | Salesforce, Inc. | SAP SE | Why? |
|---|---|---|---|
| Core Domain Fit (ERP vs CRM) | SAP leads in ERP and back‑office process orchestration while Salesforce leads in front‑office CRM, so each is strongest in its native domain. | ||
| Implementation Time | CRM rollouts on Salesforce typically configure and go live faster than a full ERP transformation on SAP, which touches more processes, data, and integrations. | ||
| Integrations & Marketplace | Salesforce’s AppExchange provides a very large catalog of prebuilt apps and expert services, while SAP Store focuses more on extensions around SAP processes. | ||
| Pricing | Salesforce generally publishes clear per‑user list prices across products, whereas SAP’s core ERP and many CX offerings are primarily quote‑based or usage‑based. | ||
| Security & Compliance / Globalization | SAP S/4HANA Cloud emphasizes deep industry coverage and broad localization to support complex multinational regulatory and operational requirements. |
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