Plus-Plus vs The LEGO Group
Updated onCompare Plus-Plus and The LEGO Group side-by-side. See how they stack up on features, pricing, and target market.
Plus-Plus
Plus-Plus is a privately owned Danish toy company founded in 2009 that designs and manufactures colorful one-shape construction bricks and educational building sets made in Holbæk, Denmark for children and creative adults worldwide.
Starts at $3.23 / product
vs
The LEGO Group
Danish family‑owned multinational toy company best known for its interlocking plastic bricks and the LEGO System in Play.
Which should you choose?
Plus-Plus
Choose Plus-Plus if you want a compact, screen-free, single-shape Danish construction system with strong sustainability credentials that excels at open-ended STEM play, travel, and simple classroom setups rather than large branded worlds.
The LEGO Group
Choose The LEGO Group if you want the broadest global ecosystem of construction toys—thousands of themed sets for all ages, licensed IPs, digital apps and education products, and easy availability in most major markets—even if it’s more complex and brand-driven.
Typical cost comparison
Scenario: US family buying a mid-size open-ended starter box (around 500–600 pieces) from each brand’s official online store.
Plus-Plus
$39.99 per month
The LEGO Group
$34.99 per month
The LEGO Group saves you $5 per month in this scenario.
Key differences
| Category | Plus-Plus | The LEGO Group | Why? |
|---|---|---|---|
| Product Concept & Building Experience | Plus-Plus uses a single interlocking piece in different colors and sizes to support free 2D or 3D builds with minimal instructions, whereas LEGO offers many brick types, minifigures and specialized parts that enable more literal models but add complexity. | ||
| Brand Scale & Ecosystem | LEGO is a multinational with thousands of sets across many themes, brand stores, parks and digital platforms, while Plus-Plus is a smaller Danish company focused on a narrower line of one-shape bricks and related formats. | ||
| Educational Ecosystem | Both brands position themselves as STEM toys, but LEGO has a deeper formal education portfolio (LEGO Education sets, robotics and curriculum materials), while Plus-Plus mainly offers educator hubs, classroom bundles and idea guides rather than full programs. | ||
| Price & Value at Mid-Range Piece Counts | At comparable "creative box" sizes, LEGO’s 484‑piece Classic Medium Creative Brick Box is slightly cheaper than Plus-Plus’s 600‑piece Open Play Mix in US retail, though both sit in a similar mid-range price band and are designed to be expanded over time. | ||
| Sustainability & Manufacturing | Plus-Plus highlights Danish manufacturing using 100% wind power in a zero-plastic-waste factory with recyclable products and packaging, whereas LEGO is much larger and still relies heavily on ABS but is steadily increasing the share of renewable and recycled plastics and sustainable botanical elements. |
Feature comparison
| Feature | Plus-Plus | The LEGO Group | Notes |
|---|---|---|---|
| Open-ended 2D & 3D building | Both systems are designed for free building of flat mosaics and 3D structures without needing a specific model, supporting imaginative construction play. | ||
| Toddler-suitable large-piece line | Plus-Plus BIG pieces are scaled for toddlers and preschoolers, and LEGO offers DUPLO-style large bricks and sets starting around age 1½+. | ||
| Licensed entertainment IP themes | LEGO runs large ranges tied to franchises such as Star Wars, Harry Potter, Marvel, gaming and sports, while Plus-Plus focuses on original designs and generic themes. | ||
| Digital apps / interactive play | LEGO integrates many sets with the LEGO Builder app and SMART Play or connected products, whereas Plus-Plus mainly offers an idea app and online instructions rather than deep digital gameplay. | ||
| Formal school-focused product line | Plus-Plus provides educator resources, teacher tubs and classroom bundles, while LEGO operates a dedicated LEGO Education division with curriculum-linked kits and lesson plans. | ||
| Specialized parts & minifigures | Plus-Plus adds baseplates, wheels and a few accessories in some sets but remains mostly one-shape, whereas LEGO has extensive specialized elements and character minifigures across themes. | ||
| Sustainability commitments | Plus-Plus emphasizes a wind-powered, zero-waste Danish factory and recyclable materials, while LEGO is investing heavily to raise renewable/recycled plastic content and phase in sustainable elements but is mid-transition. | ||
| Single universal piece shape | Plus-Plus is intentionally built around one small plus-shaped connector in different colors and sizes, while LEGO uses many different brick geometries. |
Review Consensus
Plus-Plus
"Across marketplaces, Plus-Plus products generally earn 4–5 star ratings for creative, open-ended play and quality, with the main complaints focusing on very small pieces, price-per-piece and occasional webshop delivery issues. "
Based on 7 reviews
- ● Reviewers who like Plus-Plus describe the toys as creative, fun and different from traditional block systems.
- ● Several mention appreciating that the products are designed and made in Denmark rather than in low-cost regions.
- ● Some buyers value the eco-friendly positioning and recyclable, minimalist packaging.
- ● A couple of reviews mention problems with webshop delivery or communication rather than with the toys themselves.
- ● Because the standard pieces are very small, there is some concern about parts being lost or unsuitable for younger children.
- ● Compared with mass-market brands, a few customers feel the product range and availability are more limited.
Data as of 1/29/2026
Based on 456 reviews
- ● Customers consistently praise the high engagement level and how long kids will play with a relatively small set.
- ● The included travel case and compact pieces are frequently highlighted as ideal for on-the-go or classroom use.
- ● Many reviews note strong perceived build quality and that pieces connect firmly yet are easy to separate.
- ● Multiple reviewers remark that the pieces are tiny and easy to lose, making cleanup and storage important.
- ● Some buyers feel the price-per-piece is on the higher side compared with generic building bricks.
- ● A few reviews wish for clearer or more varied instructions for younger or less confident builders.
Data as of 1/29/2026
Based on 13 reviews
- ● Families say the 600-piece box offers plenty of pieces and colors for siblings or small groups to share.
- ● Reviewers like that kids can make both flat designs and 3D models from the same pieces.
- ● Several comments mention that Plus-Plus works well as a STEM or fine-motor activity.
- ● Some feel the set is relatively expensive for the size of the pieces and box.
- ● A few reviewers expected even more pieces for the price point.
- ● There are occasional remarks that instructions are limited and children must enjoy experimenting rather than following step-by-step builds.
Data as of 1/29/2026
The LEGO Group
"LEGO building sets themselves tend to score around 4.7–4.8/5 on major retailers for creativity and value, but the LEGO.com webshop has a low Trustpilot rating driven mainly by delivery and customer-service complaints rather than product quality. "
Based on 1,672 reviews
- ● Even in critical reviews, many customers reaffirm that they and their children love LEGO bricks and the creative play they enable.
- ● Some positive comments praise replacement-part support when it works well.
- ● A minority highlight good experiences with individual customer service agents despite systemic issues.
- ● The overwhelming themes are frustration with slow or failed deliveries, especially around holidays and promotions.
- ● Many reviewers report orders being cancelled or double-charged and then finding it hard to get timely support.
- ● Customers frequently describe difficulty contacting LEGO.com support or getting clear responses when problems occur.
Data as of 1/29/2026
Based on 6,747 reviews
- ● Buyers strongly praise the set as a versatile starter or expansion box that lets kids build almost anything.
- ● Many comments mention good value given the number of pieces and the inclusion of wheels, windows and eyes.
- ● Parents like that the set works for a wide age range and integrates with existing LEGO collections.
- ● Some reviewers note that the storage box is smaller than expected or could be sturdier.
- ● A few mention that there are fewer large pieces than they hoped, making it harder for very young children.
- ● As with most brick sets, stepping on loose pieces and cleanup are recurring minor complaints.
Data as of 1/29/2026
Based on 909 reviews
- ● Target reviewers echo that the brick assortment is excellent for creative building and mixing with other sets.
- ● Parents appreciate the included idea booklet as a gentle starting point for new builders.
- ● Many describe it as an ideal gift that keeps kids occupied for long periods without screens.
- ● Some buyers wish there were more baseplates or larger elements in the box.
- ● A few note that younger children may still need help sorting and handling the small parts.
- ● There are occasional reports that the box arrived damaged in shipping, though contents were fine.
Data as of 1/29/2026
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