Plausible vs Umami
Updated onCompare Plausible and Umami side-by-side. See how they stack up on features, pricing, and target market.
Plausible
Lightweight, open-source, privacy-focused web analytics that provides straightforward, cookieless metrics and simple dashboards.
Starts at $9 / monthly
vs
Umami
Open-source, lightweight analytics focused on privacy and simplicity with options to self-host or use a modestly priced cloud service.
Starts at $0
Which should you choose?
Plausible
You want a managed, turn-key privacy-first analytics SaaS with polished UI, paid support options, and straightforward pricing starting at $9/month.
Umami
You prefer a fully free open-source solution you can self-host (or run on a low-cost managed instance) and want maximal control over your data and infrastructure.
Typical cost comparison
Scenario: Single small website ~10k monthly pageviews, billed monthly
Plausible
$9 per month
Umami
$0 per month
Umami saves you $9 per month in this scenario.
Key differences
| Category | Plausible | Umami | Why? |
|---|---|---|---|
| Control & Data Ownership | Umami emphasizes self-hosting and keeping analytics data on your infrastructure, giving more control over storage and exports; Plausible does offer self-hosting but its primary offering is hosted in the EU. | ||
| Ease of Use | Plausible provides a managed SaaS with a polished dashboard and turnkey onboarding (trial available), whereas Umami typically requires self-hosting or use of a third‑party/managed cloud offering. | ||
| Feature Depth | Plausible’s SaaS plans include built-in funnels, goals, revenue tracking, Google Search Console integration and paid plan tiering, while Umami focuses on core analytics and lightweight tracking though v3 adds more advanced features. | ||
| Integrations & Enterprise Features | Plausible’s paid tiers advertise integrations (Search Console, Looker Studio connector), SSO and enterprise features (managed proxy, exports) targeted at teams and agencies. | ||
| Pricing | Umami can be used for free if you self-host, while Plausible is a paid SaaS starting at $9/month for the Starter tier (though Plausible is also open-source and self-hostable). |
Feature comparison
| Feature | Plausible | Umami | Notes |
|---|---|---|---|
| Cookieless / Privacy-first | Both are designed to avoid cookies and personal-data collection and claim GDPR-friendly behavior. | ||
| Funnels & Goals | Plausible advertises funnels, goals and revenue tracking; Umami v3 docs list funnels, goals and advanced analysis features. | ||
| Lightweight tracking script | Both emphasize small script size (Plausible’s script is advertised as significantly smaller than GA; Umami’s tracker is under ~2KB). | ||
| Open-source | Both projects publish source code (Plausible is open-source and self-hostable; Umami is open-source and widely used for self-hosting). | ||
| Self-hosting | Both can be self-hosted; Umami is commonly deployed via Docker and documented for many platforms. | ||
| Managed cloud / SaaS | Plausible is primarily known for its hosted SaaS plans; Umami offers a managed cloud option but its primary distribution emphasizes self-hosting. | ||
| SSO / Enterprise controls | Plausible lists SSO and enterprise features on custom plans; Umami’s self-hosting allows role control but SSO may require extra setup or third‑party tooling. | ||
| API / Exports | Plausible provides a Stats API and export options on higher tiers; Umami provides a REST API and self-hosted access to raw data. |
Review Consensus
Plausible
"Plausible is widely regarded as a polished, privacy-first SaaS analytics alternative to Google Analytics that trades some advanced customization for simplicity and managed convenience."
- ● Simple, easy-to-read dashboard
- ● Privacy-first, cookieless analytics
- ● Managed SaaS with enterprise features
- ● Paid beyond Starter tier for more sites/traffic
- ● Less granular/customizable than full-featured analytics platforms for advanced users
- ● Some enterprise features behind higher tiers
Data as of 4/10/2026
- ● Transparent, traffic-based pricing
- ● Free 30-day trial
- ● Clear tier feature comparisons
- ● Costs scale with pageviews
- ● Some advanced API/SSO features limited to Business/Enterprise
Data as of 4/10/2026
Umami
"Umami is the go-to open-source, self-hostable privacy analytics tool for teams wanting full data ownership and minimal tracking overhead, but it typically requires more ops work than a hosted SaaS."
- ● Free and open-source with clear self-hosting guides
- ● Very lightweight tracker and privacy-first design
- ● Gives full control of data when self-hosted
- ● Self-hosting requires operational work or use of a third-party managed option
- ● Feature set is focused on core analytics (though v3 expands features)
- ● Support/community-based rather than paid enterprise support by default
Data as of 4/10/2026
- ● Option to use managed cloud for those who don't want to self-host
- ● Simple setup with Docker and deployment guides
- ● Privacy-first messaging and small script size
- ● Managed cloud may have costs (varies by provider)
- ● Less out-of-the-box enterprise tooling compared with paid SaaS competitors
- ● Community support model for most users
Data as of 4/10/2026
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