Pathmatics vs The Search Monitor
Updated onCompare Pathmatics and The Search Monitor side-by-side. See how they stack up on features, pricing, and target market.
Pathmatics is a marketing and advertising intelligence platform that gives brands, agencies, publishers, and ad-tech firms visibility into digital ad creatives, spend, impressions, placements and cross‑channel performance across display, social, video, mobile and OTT/CTV.
vs
Precision ad-intelligence platform that monitors paid search and shopping listings to provide brand protection, affiliate compliance, SEM insights, and cost-saving Ad Armor tools across global locations.
Starts at $800 / monthly
Which should you choose?
Pathmatics
Choose Pathmatics if you need cross‑channel digital ad intelligence—covering social, display, video, mobile, and OTT/CTV—with a rich creative library, spend/impression estimates, and share‑of‑voice benchmarking across multiple platforms and geographies.
The Search Monitor
Choose The Search Monitor if your priority is paid‑search monitoring and enforcement—brand protection, affiliate compliance with automated trademark take‑downs, precise geo‑targeted crawling across search engines, and budget‑saving Ad Armor automation.
Key differences
| Category | Pathmatics | The Search Monitor | Why? |
|---|---|---|---|
| Data Collection Approach | Pathmatics estimates spend/impressions via opt‑in desktop, mobile, and CTV panels plus aggregators, while The Search Monitor simulates real users with high‑frequency, geo‑targeted crawling of search engines—different methods suited to different use cases. | ||
| Brand Protection & Compliance | The Search Monitor provides automated trademark‑violation detection and complaint submission plus affiliate compliance workflows, while Pathmatics emphasizes competitive ad intelligence rather than enforcement workflows. | ||
| Coverage Breadth | Pathmatics spans cross‑channel digital ads (social platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit), display, video, mobile, and OTT/CTV, whereas The Search Monitor concentrates on paid search, shopping/PLA, and SERP insights. | ||
| Ease of Use & Implementation Time | The Search Monitor markets a sub‑10‑minute setup to begin keyword/geo monitoring with automatic alerts, while Pathmatics promotes a modern, streamlined UI and customizable dashboards but no specific quick‑start time. | ||
| Geo Coverage & Precision | The Search Monitor highlights global crawling coverage (244 countries, 810 regions, 26,539 cities) with geo‑targeted monitoring, whereas Pathmatics focuses on multi‑country platform coverage and channel expansion rather than city‑level crawling. |
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