Muck Rack vs CoverageBook
Updated onCompare Muck Rack and CoverageBook side-by-side. See how they stack up on features, pricing, and target market.
Muck Rack
Cloud-based PR platform with a large media database, media monitoring, pitching and analytics for PR teams and agencies.
vs
CoverageBook
CoverageBook is a SaaS platform that helps PR agencies and in-house communications teams build branded coverage reports with automated screenshots and credible PR metrics.
Starts at $99 / month
Has a free trial
Which should you choose?
Muck Rack
You want an end‑to‑end PR platform that unifies media database, AI‑assisted pitching, real‑time monitoring and analytics in one tool with enterprise controls.
CoverageBook
You mainly need to build polished coverage reports with credible metrics on a transparent, self‑serve plan and you already source/monitor coverage elsewhere.
Key differences
| Category | Muck Rack | CoverageBook | Why? |
|---|---|---|---|
| Feature Depth | Muck Rack combines a journalist/media database, AI‑assisted pitching, monitoring and reporting in one platform, whereas CoverageBook focuses on building coverage reports/metrics and intentionally does not do monitoring. | ||
| Implementation Time | CoverageBook is self‑serve with a 30‑day free trial so teams can produce reports quickly, whereas many Muck Rack plans involve sales contact and formal onboarding. | ||
| Integrations | Muck Rack supports email pitching integrations, Slack alerts, Google Analytics and an API/social‑listening add‑ons, whereas CoverageBook primarily offers exports (CSV/PDF/online share) rather than deep third‑party integrations. | ||
| Pricing | CoverageBook publishes clear monthly pricing starting at $99 and offers a free trial, while Muck Rack lists plan tiers but requires contacting sales for pricing. | ||
| Security & Compliance | Muck Rack advertises SOC 2 Type II, GDPR/CCPA and 2FA, while CoverageBook details GDPR compliance and security practices but notes it relies on certified cloud providers (and regular pen testing) rather than holding its own ISO/SOC2. |
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