Moz vs Semrush
Updated onCompare Moz and Semrush side-by-side. See how they stack up on features, pricing, and target market.
Moz is a Seattle-based SEO software company that provides SaaS tools—Moz Pro, Moz Local and others—for keyword research, site audits, backlink analysis, rank tracking and local listings management.
Starts at $49 / monthly
vs
Semrush
Full-featured digital marketing platform offering keyword research, competitive analysis, site audits, and an SEO Chrome extension.
Starts at $129.95 / month
Has a free trial
Which should you choose?
Moz
You want a lower-cost, SEO-focused suite with straightforward workflows for keyword research, site audits, rank tracking, and backlinks without broader PPC/social/market-intel features.
Semrush
You need an all‑in‑one, enterprise‑grade platform that covers SEO plus competitive research, PPC, social, content, local, reporting, and larger data sets—even if it costs more and has a steeper learning curve.
Typical cost comparison
Scenario: 1 user, core SEO plan, billed monthly
Moz
$49 per month
Semrush
$139.95 per month
Moz saves you $90.95 per month in this scenario.
Key differences
| Category | Moz | Semrush | Why? |
|---|---|---|---|
| Ease of Use | Moz’s tools and interface are simpler to learn and operate for solo marketers and small teams. | ||
| Feature Depth | Semrush bundles SEO with PPC, social, content marketing, market intelligence, and advanced competitive research in one platform. | ||
| Integrations | Semrush offers broader third‑party and cross‑channel integrations along with richer built‑in reporting options. | ||
| Pricing | Moz’s entry tier is significantly cheaper for basic SEO needs, making it easier to start or maintain on a tight budget. | ||
| Scalability | Semrush scales better for multi‑user, multi‑workspace, cross‑channel teams with higher data caps and API access. |
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Direct, indirect, and alternative competitors mapped across your market
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Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
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SEO, paid ads, content, and social strategies across the landscape
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Ratings, reviews, and sentiment analysis across all competitors
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Specific tactics to differentiate and win more deals in the next 3 months