Moz vs Ahrefs
Updated onCompare Moz and Ahrefs side-by-side. See how they stack up on features, pricing, and target market.
Moz is a Seattle-based SEO software company that provides SaaS tools—Moz Pro, Moz Local and others—for keyword research, site audits, backlink analysis, rank tracking and local listings management.
Starts at $49 / monthly
vs
Ahrefs
Comprehensive SEO platform known for its large backlink index, site explorer, rank tracker and related tools.
Starts at $29 / month
Which should you choose?
Moz
You want an all‑in‑one SEO suite with lower monthly cost at comparable rank‑tracking levels, Moz’s DA/Brand Authority metrics, and optional local listings/reputation management via Moz Local.
Ahrefs
You need the deepest backlink and keyword data at scale, advanced research features like Site/Content Explorer and Brand Radar, or you only need Site Explorer + Keywords + Site Audit on a tight budget via Ahrefs’ $29 Starter plan.
Typical cost comparison
Scenario: 1 user tracking ~300 keywords with site audit and rank tracking, billed monthly.
Moz
$99 per month
Ahrefs
$129 per month
Moz saves you $30 per month in this scenario.
Key differences
| Category | Moz | Ahrefs | Why? |
|---|---|---|---|
| Pricing | Ahrefs has a $29 Starter for basic research, while Moz is cheaper than Ahrefs at comparable rank‑tracking levels (e.g., Moz Standard $99 vs Ahrefs Lite $129). | ||
| Ease of Use | Moz Pro emphasizes guided onboarding and marketer‑friendly metrics like Domain Authority and Brand Authority that are easy to interpret. | ||
| Feature Depth | Ahrefs generally offers deeper backlink and keyword data, more historical data, and larger crawl/tracking limits on comparable tiers. | ||
| Integrations | Ahrefs provides Looker Studio integration and an integrations layer (Ahrefs Connect) and API on higher tiers, while Moz’s API is a separate product. | ||
| Other | Moz uniquely bundles full local listings distribution and review management via Moz Local, whereas Ahrefs focuses on Google Business Profile monitoring rather than directory distribution. |
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