Lululemon Athletica Inc. vs Athleta
Updated onCompare Lululemon Athletica Inc. and Athleta side-by-side. See how they stack up on features, pricing, and target market.
Lululemon Athletica Inc.
Canadian multinational athletic apparel retailer that designs and sells technical apparel, footwear, and accessories for yoga, running, training, and everyday wear.
vs
Athleta
Athleta is a Gap Inc. brand and certified B Corporation that designs and sells women's and girls' performance and lifestyle apparel.
Which should you choose?
Lululemon Athletica Inc.
Choose Lululemon if you want a trend‑driving, globally recognized technical athleisure brand that serves both men and women with the broadest range of premium performance products, and you’re comfortable paying near full price most of the time.
Athleta
Choose Athleta if you prioritize a women‑ and girl‑focused brand with B‑Corp‑level sustainability credentials, very inclusive sizing, and frequent promotions and resale options that can make high‑quality activewear more affordable.
Typical cost comparison
Scenario: Basic women’s yoga outfit (leggings + sports bra + performance tee) bought at full price in the U.S. from each brand’s site in late 2025.
Lululemon Athletica Inc.
$224 per year
Athleta
$217 per year
Athleta saves you $7 per year in this scenario.
Key differences
| Category | Lululemon Athletica Inc. | Athleta | Why? |
|---|---|---|---|
| Target Audience & Positioning | Lululemon is a global technical athletic‑apparel and footwear brand serving men and women across many sports, whereas Athleta is a Gap Inc. brand focused specifically on performance and lifestyle apparel for women and girls with an empowerment‑ and community‑led “Power of She” positioning. | ||
| Pricing & Promotions | Full‑price mid‑range leggings, bras, and tops are similarly priced at both brands (e.g., Lululemon Align leggings around $98–$128 vs. Athleta Salutation Stash leggings about $109, with bras around $58 vs. $49 and tees about $68 vs. ~$59), but Athleta routinely runs large sitewide and outlet sales plus a Preloved resale platform, making it easier to pay well below MSRP than at Lululemon, whose promotions are concentrated in its “We Made Too Much” section and occasional big sales. | ||
| Product Breadth & Performance Innovation | Lululemon offers a broader assortment—men’s and women’s apparel, technical outerwear, accessories, and performance footwear for activities from yoga and running to golf and tennis—while Athleta’s range is primarily women’s and girls’ apparel and accessories without its own footwear line, so Lululemon has the edge in product breadth. | ||
| Size Inclusivity (Women & Girls) | Lululemon now offers many women’s leggings up to U.S. size 20, but Athleta designs from the outset for a wide inclusive range—typically XXS to 3X with petite and tall options across key collections—so Athleta is generally better if extended sizing and different inseam lengths are priorities. | ||
| Sustainability & Circularity | Both brands run resale programs (Lululemon Like New and Athleta’s Always Athleta/Preloved powered by thredUP) and have public sustainability goals, but Athleta’s certified B Corporation status and initiatives like adopting Ambercycle’s cycora® recycled polyester at scale give it a somewhat stronger third‑party‑verified sustainability profile. |
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