Keap vs Pipedrive
Updated onCompare Keap and Pipedrive side-by-side. See how they stack up on features, pricing, and target market.
Keap
Keap is a small‑business CRM and marketing automation platform, now part of Thryv, Inc.
Starts at $299 / month
Has a free trial
vs
Pipedrive
Pipedrive is a sales-first CRM and pipeline management platform that helps small and medium-sized businesses track leads, automate workflows, and close deals.
Starts at $14 / per seat / month
Has a free trial
Which should you choose?
Keap
Choose Keap if you want an all‑in‑one SMB CRM that bundles robust native marketing automation, landing pages, built‑in payments and texting/phone in one platform and you’re comfortable with a higher flat monthly price.
Pipedrive
Choose Pipedrive if you want a sales‑first CRM with an intuitive drag‑and‑drop pipeline, low per‑seat pricing and optional email marketing via add‑ons so you can start small and add seats as you grow.
Typical cost comparison
Scenario: 2 users, billed annually (base plans)
Keap
$249 per month
Pipedrive
$28 per month
Pipedrive saves you $221 per month in this scenario.
Key differences
| Category | Keap | Pipedrive | Why? |
|---|---|---|---|
| Ease of Use | Pipedrive centers on a visual pipeline with quick self‑serve setup and a 14‑day free trial, while Keap’s broader suite often involves structured (paid) implementation packages. | ||
| Feature Depth | Keap bundles CRM, automation, email builder, landing pages, payments and SMS/phone, whereas Pipedrive focuses on the sales pipeline and uses paid add‑ons like Campaigns for email marketing. | ||
| Integrations | Keap markets 5,000+ integrations, while Pipedrive highlights 500+ Marketplace apps and integrations. | ||
| Pricing | Keap’s entry is $299/month ($249 if paid annually) for 2 users/1,500 contacts, while Pipedrive starts at US$14 per seat/month billed annually and charges per seat—typically making Pipedrive far cheaper for small teams. | ||
| Security & Compliance | Pipedrive publicly lists SOC 2/SOC 3 and ISO 27001/27701 certifications, whereas Keap emphasizes HIPAA compatibility with BAAs for PHI. |
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