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American Honda Motor Co., Inc. vs Toyota

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Compare American Honda Motor Co., Inc. and Toyota side-by-side. See how they stack up on features, pricing, and target market.

Image associated with American Honda Motor Co., Inc.
Est. 1959   •  1k+ employees   •  Public (NYSE:HMC)

American Honda Motor Co., Inc. is the North American subsidiary of Honda Motor Co., Ltd., responsible for the distribution, marketing, manufacturing and support of Honda and Acura automobiles, powersports products, power equipment, marine engines and HondaJet aircraft in the United States.

vs

Image associated with Toyota

Multinational automotive manufacturer that designs, produces and sells cars, trucks, SUVs, hybrids, fuel‑cell and battery‑electric vehicles and related services worldwide.

Starts at $22,175 / per vehicle

Which should you choose?

American Honda Motor Co., Inc. logo/icon

American Honda Motor Co., Inc.

you want a U.S.-based mobility partner that can provide not only Honda and Acura automobiles but also motorcycles and other powersports products, generators and outdoor power equipment, marine engines, small industrial engines, home‑electrification solutions, and HondaJet business aircraft under one corporate umbrella, and you value that breadth more than the very lowest car purchase price.

Toyota logo/icon

Toyota

you prioritize a very wide selection of hybrid and other electrified passenger vehicles, slightly lower entry-level pricing, top-tier long‑term reliability metrics, and the scale of the U.S. market’s highest‑volume Japanese automaker.

Typical cost comparison

Scenario: Buying one entry-level compact sedan in the U.S. in 2025.

American Honda Motor Co., Inc. logo/icon

American Honda Motor Co., Inc.

$24250 per year

Toyota logo/icon

Toyota

$22325 per year

Toyota saves you $1,925 per year in this scenario.

Key differences

Category
American Honda Motor Co., Inc.
Toyota
Why?
Electrified Vehicle Lineup and Volume in the U.S.Toyota currently leads in U.S. electrified-vehicle scale, having sold just over 1 million electrified vehicles in 2024—about 44–45% of its U.S. sales across roughly 30 electrified Toyota and Lexus models—whereas American Honda sold about 349,000 electrified Honda and Acura vehicles (around one-quarter of its volume) across a smaller hybrid and EV lineup.
Entry-Level Vehicle Pricing (U.S.)For 2025 model‑year compact sedans, Honda’s Civic Sedan LX starts around $24,250 MSRP while Toyota’s Corolla LE starts around $22,325, so Toyota generally provides a lower entry price point for a new mainstream compact car in the U.S. market.
Long‑Term Reliability and Ownership CostsBoth brands score above average in independent reliability surveys, but Toyota is typically ranked slightly higher for long‑term durability and has lower projected 10‑year maintenance costs and severe‑repair probability than Honda, even though Honda’s average annual maintenance cost is marginally lower.
Product Portfolio Breadth (Beyond Cars)American Honda’s U.S. operations encompass Honda and Acura automobiles plus motorcycles, ATVs and other powersports products, generators and lawn equipment, small engines, marine outboards, home‑electrification solutions and HondaJet aircraft, while Toyota’s U.S. consumer-facing Toyota.com presence is focused mainly on passenger vehicles and related services.
U.S. Auto Market Scale & Manufacturing FootprintToyota sells roughly 2.33 million vehicles a year in the U.S. versus about 1.42 million for American Honda and operates a larger North American manufacturing and dealer network, so it offers greater overall scale and availability.

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