GoHighLevel vs ClickFunnels
Updated onCompare GoHighLevel and ClickFunnels side-by-side. See how they stack up on features, pricing, and target market.
GoHighLevel
All‑in‑one CRM and marketing platform built for agencies that includes funnels, booking, messaging, and white‑label capabilities (often used by small businesses/agencies as an all‑in‑one stack).
Starts at $97 / month
Has a free trial
vs
ClickFunnels
ClickFunnels is an all-in-one marketing and sales funnel platform that lets entrepreneurs build landing pages, stores, membership sites, email campaigns, and CRM workflows without developers.
Starts at $97 / per account / month
Has a free trial
Which should you choose?
GoHighLevel
Choose GoHighLevel if you’re an agency or service business that needs an all‑in‑one CRM, marketing automation, and white‑label platform to manage many client accounts under one roof at a predictable cost.
ClickFunnels
Choose ClickFunnels if you’re an entrepreneur or small business primarily focused on quickly building high‑converting funnels, websites, and online stores with polished templates and simpler day‑to‑day use than a full agency CRM.
Typical cost comparison
Scenario: Digital agency with 10 active client accounts, each needing its own workspace.
GoHighLevel
$297 per month
ClickFunnels
$970 per month
GoHighLevel saves you $673 per month in this scenario.
Key differences
| Category | GoHighLevel | ClickFunnels | Why? |
|---|---|---|---|
| Ease of Use | ClickFunnels’ editor and funnel templates are generally easier for non-technical entrepreneurs to grasp, whereas HighLevel’s broader feature set comes with a steeper learning curve. | ||
| Feature Depth | HighLevel bundles a deeper CRM, built-in phone/SMS, reputation management, and white-label SaaS features, while ClickFunnels emphasizes funnels, pages, and e-commerce with lighter CRM-style tools. | ||
| Funnels & Conversion Optimization | ClickFunnels offers more mature funnel-specific tooling—like extensive templates, A/B testing, countdown funnels, and a dedicated store—while HighLevel’s funnel builder is strong but less specialized around conversion experiments. | ||
| Pricing | For agencies managing many clients, GoHighLevel’s $297 Unlimited plan with unlimited sub-accounts is usually cheaper than buying multiple separate ClickFunnels accounts as you scale beyond a few brands. | ||
| Scalability & White-Labeling | HighLevel is built for agencies with unlimited client sub-accounts, white-label desktop and mobile apps, and SaaS resale options, whereas ClickFunnels mainly targets single brands and does not offer full white-label of the platform. |
Feature comparison
| Feature | GoHighLevel | ClickFunnels | Notes |
|---|---|---|---|
| Appointment scheduling / calendar | Each can handle booking and reminders, with HighLevel’s calendar tightly connected to its CRM pipelines and automations. | ||
| Built-in affiliate program manager | Both provide native affiliate tracking, but HighLevel’s Affiliate Manager is typically used by agencies selling SaaS or services, whereas ClickFunnels’ Affiliate Center is oriented around product and course funnels. | ||
| Drag-and-drop funnel & landing page builder | Both tools provide visual funnel and page builders; ClickFunnels has more prebuilt conversion-focused funnel templates, while HighLevel’s builder is integrated tightly with its CRM and automations. | ||
| Email marketing & broadcast campaigns | Both platforms can send bulk and automated emails, with HighLevel charging per‑1,000 emails via its LC Email system and ClickFunnels including email within plan limits. | ||
| Full CRM & sales pipelines | HighLevel is often used as the primary CRM for agencies, whereas ClickFunnels’ CRM is focused on tracking leads and opportunities tied to funnels rather than deep account-based sales. | ||
| Marketing automation workflows | Both support multi-step automations, but HighLevel leans more toward CRM-wide workflows across SMS, calls, and reputation, while ClickFunnels automations are centered on funnel and email behavior. | ||
| Membership sites & online courses | Both allow you to host courses and gated content; ClickFunnels focuses on funnel-based course sales, while HighLevel lets agencies build and clone memberships across client accounts. | ||
| Reputation management & multi-platform reviews | HighLevel can request, aggregate, and display reviews from Google, Facebook and dozens of other platforms, while ClickFunnels relies on external tools for review management. | ||
| White-labeling & SaaS reselling | GoHighLevel’s Unlimited/Pro tiers let agencies brand the platform and resell it as their own SaaS, whereas ClickFunnels does not support full white-labeling of its core app. | ||
| 2-way SMS, voice calls & centralized messaging | HighLevel includes native telephony and SMS with per-usage billing, while ClickFunnels supports SMS and omnichannel messaging mainly through the Message Hub app and external providers like Twilio. | ||
| AI-powered tools | GoHighLevel uses AI for conversational agents, workflow actions, and review summaries, while ClickFunnels currently focuses AI on coaching, payments, and selective funnel assistance. | ||
| E-commerce store & advanced checkout | HighLevel is strong for service and info-product checkout flows but lacks a full storefront experience, while ClickFunnels includes a full shopping cart and store builder for larger product catalogs. |
Review Consensus
GoHighLevel
"Across major review sites, HighLevel earns strong scores (roughly 4.1–4.9/5) from agencies that value its all‑in‑one power, with the main tradeoffs being a steeper learning curve and occasional UX/support frustrations. "
Based on 595 reviews
- ● Agencies like that HighLevel consolidates CRM, funnels, messaging, and automations into one platform, reducing the need for multiple tools.
- ● Users praise its powerful automation and workflow builder, which can handle complex multi-step campaigns across channels.
- ● Reviewers often highlight that it is designed with agencies in mind, including sub-accounts and white-label options.
- ● Many reviewers mention a steep learning curve and an interface that can feel overwhelming at first.
- ● Some users note occasional bugs or rough edges as new features are released quickly.
- ● A subset of reviews mention that support responses and documentation quality can vary, especially on advanced use cases.
Data as of 2/4/2026
Based on 84 reviews
- ● Capterra reviewers see HighLevel as good value for money given the breadth of CRM and marketing features.
- ● Users appreciate having pipelines, funnels, calendars, and messaging integrated.
- ● Agencies like the flexibility to customize workflows and client accounts.
- ● Ease of use scores are lower than competitors, with users citing a complex interface.
- ● Some reviews mention that onboarding non-technical staff takes time and training.
- ● A minority of users report occasional performance issues or confusion around billing/usage charges.
Data as of 2/4/2026
Based on 12,685 reviews
- ● Trustpilot reviewers give HighLevel an overall ‘Excellent’ score, frequently praising the support team and active product development.
- ● Many customers say the platform has helped them grow or streamline their agency operations.
- ● Users like the pace of new features, especially around AI, automation, and reputation management.
- ● Even among positive reviews, some users mention that mastering all the features can be challenging.
- ● A small number of reviewers complain about isolated technical glitches or downtime.
- ● Occasional feedback mentions confusion around pricing add-ons like phone, email, and AI usage.
Data as of 2/4/2026
ClickFunnels
"ClickFunnels is consistently rated around 4.0–4.6/5 for making funnel-building and online selling easier, with the main downsides being its relatively high price and some limits or complexity around customization and advanced CRM needs. "
Based on 412 reviews
- ● G2 reviewers like how ClickFunnels makes it easy to build and launch high-converting funnels without needing developers.
- ● Users appreciate the large library of funnel templates for webinars, product launches, and lead generation.
- ● Many highlight that it combines landing pages, checkout, email, and basic CRM in one system.
- ● Common complaints include relatively high pricing compared with newer alternatives.
- ● Some users feel design customization and layout control are limited versus dedicated page builders.
- ● Reviewers mention a learning curve and occasionally cluttered interface, especially for beginners.
Data as of 2/4/2026
Based on 665 reviews
- ● Capterra users rate ClickFunnels highly for helping them improve conversion rates using proven funnel structures.
- ● People like having funnels, pages, and basic CRM/email in a single hosted platform.
- ● Template variety and built-in A/B testing are frequently cited as key strengths.
- ● Many reviewers say the monthly cost is significant for small or new businesses.
- ● Some users find the interface and navigation confusing when managing many funnels or assets.
- ● A portion of reviews mention wanting more advanced CRM and email features or preferring to integrate external tools.
Data as of 2/4/2026
Based on 2,293 reviews
- ● Trustpilot reviewers generally view ClickFunnels positively, often praising its ability to generate leads and sales once funnels are dialed in.
- ● Many like the supportive community and educational content from the ClickFunnels ecosystem.
- ● Some customers highlight responsive support and frequent platform improvements.
- ● Negative reviews tend to focus on billing misunderstandings or difficulty canceling on time.
- ● A subset of users complain about bugs or pages not behaving as expected.
- ● Some reviewers say it can feel expensive relative to the features they actually use.
Data as of 2/4/2026
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