Zipcar vs Turo
Updated onCompare Zipcar and Turo side-by-side. See how they stack up on features, pricing, and target market.
Zipcar
A membership-based carsharing service that offers hourly and daily vehicle reservations in urban areas and college campuses, with fuel and basic insurance included.
Starts at $9 / per member / monthly
vs
Turo
Turo is a global peer‑to‑peer car rental marketplace (private and professional owners) that operates in Germany among other countries.
Which should you choose?
Zipcar
You want an on‑demand car for a few hours or a day with fuel, basic insurance, and a daily mileage allowance included, and you’re fine returning it to the same parking spot (round‑trip).
Turo
You want a specific make/model for a multi‑day trip with airport pickup or host delivery and no membership commitment.
Key differences
| Category | Zipcar | Turo | Why? |
|---|---|---|---|
| Insurance & Protection | Both include third‑party liability and roadside assistance; Zipcar bundles basic coverage into membership, while Turo has guests choose a protection plan for physical damage coverage levels. | ||
| Pricing | Zipcar charges a $9/month or $90/year membership then hourly/day rates with fuel and a mileage allowance included, while Turo has no membership and uses host‑set daily prices plus taxes/fees, with guests selecting an optional protection plan and handling fuel (often offered as a prepaid refuel Extra). | ||
| Airport & Delivery Options | Turo supports host delivery and streamlined pickups at 100+ airports, whereas Zipcar vehicles live in designated neighborhood/campus spots with reserved parking. | ||
| Rental Duration & Flexibility | Zipcar supports true hourly bookings and day trips with round‑trip return, which suits short local errands; Turo trips are generally day‑based with discounts for week‑ or month‑long bookings. | ||
| Vehicle Selection | Turo offers 1,600+ makes and models and lets you pick the exact car, whereas Zipcar provides a standardized nearby fleet. |
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