YouTube TV vs Hulu
Updated onCompare YouTube TV and Hulu side-by-side. See how they stack up on features, pricing, and target market.
YouTube TV is a U.S.-focused subscription live TV streaming service from YouTube offering 100+ live local and national channels, unlimited cloud DVR, household account sharing, and add-on bundles.
Starts at $82.99 / per membership / monthly
vs
Hulu
Hulu is a U.S. subscription streaming service offering on-demand TV shows, movies, Hulu Originals, and live-TV bundles.
Starts at $9.99 / month
Has a free trial
Which should you choose?
YouTube TV
Pick YouTube TV if you want a full live‑TV replacement with a broad channel lineup, unlimited cloud DVR, advanced sports features like multiview and Key Plays, and generous household sharing by default.
Hulu
Pick Hulu if you primarily want a lower‑cost on‑demand library (with Hulu Originals) or prefer Live TV bundled with Disney+ and ESPN+ under one account.
Typical cost comparison
Scenario: One U.S. household seeking live TV with cloud DVR, billed monthly, no intro promos or add‑ons.
YouTube TV
$82.99 per month
Hulu
$89.99 per month
YouTube TV saves you $7 per month in this scenario.
Key differences
| Category | YouTube TV | Hulu | Why? |
|---|---|---|---|
| Pricing | Hulu is far cheaper for on‑demand only, but for live TV YouTube TV’s base plan typically costs a bit less than Hulu + Live TV while Hulu often runs introductory promos. | ||
| Feature Depth | For live‑TV perks like multiview, Key Plays highlights, and a 4K add‑on that unlocks unlimited in‑home streams and mobile DVR downloads, YouTube TV leads. | ||
| Integrations | Hulu bundles tightly with Disney+ and ESPN+ and lets you manage them under one subscription, while YouTube TV focuses on à‑la‑carte add‑ons such as Sports Plus or NFL Sunday Ticket. | ||
| Other | Sports experience: YouTube TV offers strong live‑sports features and optional NFL Sunday Ticket for out‑of‑market NFL games, while Hulu + Live TV includes ESPN+ but not Sunday Ticket. | ||
| Other | Household sharing and streams: YouTube TV includes six profiles and three simultaneous streams by default (with unlimited at home via its 4K add‑on), whereas Hulu starts at two streams unless you add Unlimited Screens. |
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