Shopify vs ClickFunnels
Updated onCompare Shopify and ClickFunnels side-by-side. See how they stack up on features, pricing, and target market.
Shopify
Shopify is a commerce platform that enables merchants to build and run online and omnichannel stores, with SaaS plans, payments, and app ecosystem.
Starts at $29 / month
Has a free trial
vs
ClickFunnels
ClickFunnels is an all-in-one marketing and sales funnel platform that lets entrepreneurs build landing pages, stores, membership sites, email campaigns, and CRM workflows without developers.
Starts at $97 / per account / month
Has a free trial
Which should you choose?
Shopify
You want a full ecommerce platform for a catalog‑first online store with POS, multi‑channel selling, a large app marketplace, and room to scale to Shopify Plus enterprise.
ClickFunnels
You want to build and optimize sales funnels—landing pages, one‑click upsells/downsells, memberships/courses, email/workflow automation—inside one tool.
Typical cost comparison
Scenario: United States, monthly billing, 1 brand on each platform’s entry plan
Shopify
$39 per month
ClickFunnels
$147 per month
Shopify saves you $108 per month in this scenario.
Key differences
| Category | Shopify | ClickFunnels | Why? |
|---|---|---|---|
| Ecommerce Feature Depth | Shopify provides a full online store with multi‑channel sales, payments/checkout, shipping/fulfillment, and POS, while ClickFunnels can sell via carts but is optimized for funnels rather than catalog‑first commerce. | ||
| Funnel & Campaign Builder | ClickFunnels focuses on high‑converting funnels with landing pages, one‑click upsells, built‑in email/workflow automation, and memberships/courses; Shopify typically uses apps for comparable funnel automation. | ||
| Integrations | Shopify’s App Store lists 8,000+ integrations, offering a larger plug‑in ecosystem than ClickFunnels’ native integrations. | ||
| Pricing | Shopify Basic is $39/month versus ClickFunnels Basic at $147/month (both billed monthly, before processing or add‑ons). | ||
| Scalability | Shopify scales up to Plus (customizable checkout, unlimited staff), whereas ClickFunnels tiers still center on one website per plan even at higher levels. |
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