Oura Ring vs WHOOP
Updated onCompare Oura Ring and WHOOP side-by-side. See how they stack up on features, pricing, and target market.
Oura Ring
A smart ring wearable that continuously tracks sleep, recovery, activity, heart and temperature metrics and pairs with the Oura app for personalized health insights.
Starts at $349
vs
WHOOP
WHOOP is a Boston-based wearable health technology company that sells a subscription-based wrist/strap device and app for continuous monitoring of sleep, recovery, strain, and other health metrics.
Starts at $199 / per user / year
Has a free trial
Which should you choose?
Oura Ring
You want a training-first wearable with longer battery life, on-device haptic wake-ups, and no upfront hardware purchase—just an annual membership that includes the device.
WHOOP
You prefer a discreet ring form factor with strong sleep and women’s health insights and are comfortable paying upfront for hardware plus a low-cost membership.
Typical cost comparison
Scenario: 1 U.S. user, first year: WHOOP One (annual) vs Oura Ring 4 + annual membership.
Oura Ring
$199 per year
WHOOP
$468.99 per year
Oura Ring saves you $269.99 per year in this scenario.
Key differences
| Category | Oura Ring | WHOOP | Why? |
|---|---|---|---|
| Feature Depth | WHOOP leans into performance coaching and recovery (Strain, Sleep/Recovery coaching, Stress Monitor, AI Coach), while Oura emphasizes holistic health with strong sleep, cardiovascular age/capacity, and women’s health insights. | ||
| Ease of Use | As a small titanium ring with about a week of battery life and a simple app experience, Oura tends to be more unobtrusive than a wrist/bicep strap (though it requires sizing with a kit). | ||
| Integrations | Oura advertises 40+ app integrations out of the box, whereas WHOOP integrates with Apple Health, Strava, TrainingPeaks and offers a public API for additional connections. | ||
| Other | WHOOP 5.0/MG offers 14+ day battery and optional medical-grade tools like on-demand ECG and AFib detection on the Life tier, whereas Oura focuses on non-ECG cardiovascular insights. | ||
| Pricing | WHOOP’s entry One plan is $199/year with hardware included, which is typically less in year one than buying an Oura Ring (~$399) plus $69.99/year membership. |
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