Mixpanel vs PostHog
Updated onCompare Mixpanel and PostHog side-by-side. See how they stack up on features, pricing, and target market.
Mixpanel
Mixpanel is a self-serve product analytics platform that turns user behavior data into actionable insights so teams can make better decisions across web and mobile.
Starts at $0
vs
PostHog
PostHog is a developer-focused Product OS that combines product analytics, session replay, feature flags, experiments, surveys, and a built-in data warehouse with transparent usage-based pricing.
Starts at $0 / month
Which should you choose?
Mixpanel
Choose Mixpanel if you need enterprise-grade, best‑in‑class product analytics at very large scale (sub‑second queries at billions of events) with native session replay and strong governance, and you’re comfortable with Growth plan pricing (1M events/month free, then $0.28 per 1K events) plus optional add‑ons like Data Pipelines and Experiment reporting.
PostHog
Choose PostHog if you want an all‑in‑one Product OS (analytics, session replay, feature flags, experiments, surveys, error tracking) with generous free tiers and transparent usage‑based pricing, optional self‑hosting under an MIT license, SQL/warehouse access, and US or EU cloud regions.
Typical cost comparison
Scenario: 10M product analytics events and 10k session replays per month on cloud (1 project, SMB team).
Mixpanel
$2520 per month
PostHog
$324.9 per month
PostHog saves you $2,195.1 per month in this scenario.
Key differences
| Category | Mixpanel | PostHog | Why? |
|---|---|---|---|
| Security & Compliance | Both are SOC 2 Type II and support GDPR/HIPAA‑related controls with US/EU data residency options (Mixpanel: SOC2/ISO and data residency; PostHog: SOC2, HIPAA, GDPR, US/EU regions). | ||
| Ease of Implementation | PostHog enables default web autocapture with a visual toolbar and site widgets, while Mixpanel added web‑only Autocapture in 2025 and still emphasizes precision tracking for many cases. | ||
| Feature Depth | PostHog bundles analytics, session replay, feature flags, experiments, surveys, error tracking, pipelines, and a built‑in data warehouse, whereas Mixpanel focuses on analytics with experiments and feature flags as paid add‑ons. | ||
| Pricing | PostHog’s usage‑based tiers drop to $0.0000343 per analytics event after 2M, while Mixpanel Growth charges $0.28 per 1K events after 1M free—so at mid‑to‑high volumes PostHog is typically cheaper. | ||
| Scalability | Mixpanel markets sub‑second queries at billions of events and Enterprise scale up to 1T monthly events; PostHog Cloud scales, but the OSS self‑hosted option is positioned for smaller/hobby deployments. |
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